This page states exactly what the site measures, why, for how long, and how you stop it. It is written to be read, not to be waved about.
Maison Aparthés
Company being incorporated (SASU)
Paris, France
contact@aparthes.com
Your email address, if you sign up to be told about a chronicle or about the opening. Nothing else. There is no account, no order and no payment on this site today.
It is used only to write to you. It is never sold, rented or shared for advertising. Every message carries its own unsubscribe link.
Traffic is measured by a system built in house, hosted on our own infrastructure, with no third-party tool and no cookie. Here is the complete list of what it records:
What is never recorded: no IP address in the clear, no raw browser header, no advertising identifier, no individual profile, no session recording or replay. The click map is summed on arrival; it is never stored visit by visit, and therefore reconstructs no one’s path.
Daily unique visitors are counted from a fingerprint hashed with a salted secret, valid for that day only and expired the next. It is irreversible: it leads back to no one, and recognizes no one the following day.
| Processing | Data | Legal basis | Retention |
|---|---|---|---|
| Site audience measurement | The twelve points listed in 3 | Legitimate interest, under the consent exemption set by the CNIL, the French data protection authority | 25 months at most |
| Telling new visits from returns | Random identifier stored in your browser | Consent | 13 months at most |
| Campaign attribution | Campaign parameters present in the address (utm) | Consent, obtained before those parameters are read | 25 months at most in the statistics; nothing is written to your browser for this purpose |
| Sending chronicles and the opening | Email address | Consent | Until you unsubscribe |
| Counting unique visitors | Hashed, salted, daily fingerprint | Legitimate interest | Expires the next day |
Two durations sit side by side in this table, and it is not an oversight. The CNIL asks that the lifetime of a tracker written to the browser stay within thirteen months, and that the information gathered through it be kept no longer than twenty-five months. The first applies to the random identifier, the second to the statistics drawn from it. Both are reviewed every year.
The CNIL, the French data protection authority, allows audience measurement without consent on four conditions: that it serves audience measurement alone, for the publisher alone; that it produces only anonymous statistics; that it is cross-referenced with no other processing and passed to no third party; and that it follows no one from one site to another. All four are met here.
The purposes pursued are the ones allowed in that framework: measuring audience, detecting navigation problems, improving ergonomics and technical performance, sizing the infrastructure, and analyzing which content is read. Nothing is done for advertising.
The exemption covers consent, never information, and never your right to object. This button switches the measurement off on this browser, at once, and changes nothing about your reading:
Two things only, and the banner asks for them: a random identifier kept in your browser, used solely to tell a first visit from a return, and the campaign parameters present in the address when you arrive from an ad or a campaign link. Without consent, neither is recorded.
Refusing takes one click and changes nothing about your reading. You can revisit your choice at any time through the “Cookies” link at the foot of the page.
Two technical providers, and no one else:
No data is sold, rented, exchanged, or passed to an advertiser, an ad network or a broker.
The site’s host is an American company. Measurement data therefore passes through infrastructure that may sit outside the Union. That transfer is covered by the European Commission’s standard contractual clauses and by the data protection framework agreed between the Union and the United States. Email delivery stays in France.
The site is served over HTTPS. Access to measurement data is authenticated, and the administration area is not indexable. Measurement data is aggregated, with no individual identifier; unauthorized access would therefore expose no reader profile.
European law gives you the right to access your data, have it corrected, have it erased, restrict its processing, object to it, ask for it to be ported, withdraw your consent at any time, and set instructions for what happens to it after your death.
To exercise them, write to contact@aparthes.com. You get an answer within the month. In practice: for email, the unsubscribe link takes effect immediately; for audience measurement, the button in section 5 takes effect on the spot.
If an answer does not satisfy you, you may refer the matter to the CNIL, the French data protection authority:
CNIL
3 place de Fontenoy, TSA 80715, 75334 Paris Cedex 07, France
cnil.fr/fr/plaintes
This policy is dated. Any substantive change will be flagged on this page and, where it concerns you, in a message. Last updated: September 1, 2026.